Ikea Essay
Ikea
I’ll share with you a little known factoid about Ikea. In the 1930‘s the cigarette was nearing the height of its popularity, following the sharp rise in demand from soldiers in the First World War. Lighters had been rendered impractical for that population because once they ran out of fluid they were useless chunks of nickel and silver. The need for a portable, dependable lighting device fueled the popularity of the wooden match. Ingvard Kamprad, a young lad growing up on a farm in Sweden, discovered that he could buy matches in bulk in Stockholm and sell them for a reasonable profit in the countryside from his bicycle. In 1948 he founded Ikea at his Uncle’s kitchen table and today he is estimated by Forbes to be worth six billion dollars.
But thats beside my point. In the early aught’s I teamed up with an Aussie by the name of Jason who introduced me to a Dane by the name of Bjarne. The idea was that Jay and I would install Ikea kitchens that Bjarne would line up, bid and contract. Bjarne had been doing this in the New York area and had a unique contact with Ikea that he was interested in parlaying into a national concern. His American wife, however, wanted to move back to Houston to be near family, so Bjarne would run the NY clients from afar, and build his empire from Texas. It was fine by us and we were making good money.
But thats beside my point. Robert Costanza, the ecological economist writes,
“ While Quality of Life (QOL) has long been an explicit or implicit policy goal, adequate definition and measurement have been elusive. Diverse “objective” and “subjective” indicators across a range of disciplines and scales, and recent work on subjective well-being (SWB) surveys and the psychology of happiness have spurred renewed interest.”
Gallup researchers have repeatedly found Denmark to top the list of the world’s “Happiest Countries” Bjarne who’s last name is Rasmussen, was born and raised on a pig farm in the happiest country in the world. He is a strapping, handsome, blond-haired blue-eyed, good-natured immigrant to the United States. Having benefitted from an upbringing of honest hard labor in the outdoors, he coupled that with carpentry skills honed as an apprentice to master carpenters in Denmark and set his sights on America.
But that’s beside my point. Two and a half years into our partnership with Bjarne’s company, Traemand (‘wood’ in Danish I believe,) we were floated a take-it-or-leave-it offer. Dismantle our company and sign on as employees or take a hike. There will be no sharing of the proceeds or credit in the building of the increased traffic of the NY Ikea installation business. It seems a corporate advisor had been hired by Bjarne down in Houston. He was given a piece of the company as partial payment for his help in bring the brand national. His first piece of advise, naturally, was to cut loose anyone who might compete for a slice of the pie. On top of that Bjarne’s wife had been in a bad car accident with the kids onboard. Some minor injuries were sustained by the young ones and mom had some serious rehabilitation to contend with. It was all horrible.
But all that is beside my point. I’m an American but I am a lousy capitalist. The fact is that I’m not a big fan of capitalism, which to some means I am not a big fan of America but to those I say, “don’t be absurd”. To me it needs to be recognized that market capitalism is a man made construct first and foremost. We made it, we theoretically have the ability to unmake it (or change it, or regulate it, or make it do what we will). We also need to acknowledge that as a monetary system, capitalism has no soul nor should it be expected to have. In fact it cannot. Therefore we, as its creators need to impose limits and procedures onto the capitalist system in order to foster outcomes that approximate our collective morality. Those who call repeatedly for market outcomes to be left to sort all things out are naive or self serving or both. Its like a guy inventing a great riding lawnmower but then refusing to steer it, so it careens along taking out all in its path, based only on the laws of physics and topography, when it could so easily be steered to do more good and less harm.
But that is beside my point. Two guys, one from the happiest country in the world who moves to the richest country in the world (which is alarmingly low on happiness) and the other, born in the richest country, solidly middle class, yearns for the stagnant economy of the happiest country, (willing to jettison possible prosperity for probable comfort and contentment,) cross paths.
And my point is...?
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